Triporati—Triporati was founded by a team of online travel veterans who set out to help travelers answer the fundamental question “Where should I go?” More than 70 percent of leisure travelers don’t know where they will travel six months prior to their trip, yet existing travel sites begin by asking users where they will go. To address this need, and to help travelers discover great trips, Triporati has built a proprietary destination discovery engine powered by original content and rankings from 65 bona fide travel experts who have collectively written or edited more than 550 best-selling guidebooks (such as Lonely Planet, Frommer’s, Fodor’s, and more). By ranking their own unique interests, travelers are presented with personalized world maps showing their preferred travel destinations. Triporati was recognized as one of the top six travel innovators at the 2008 PhocusWright Travel Innovation Summit.